2026 PHYSICAL ACTIVATION CALENDAR
PRESENTED BY THESTREETSARECOLD™
YOU’RE APPROVED — NOW STEP INTO THE STREETS
Now you can apply for our 2026 physical pop-ups.
From LOCAL TOUR stops to international activations in:
🇬🇧 UK Tour (Multiple Cities)
🇫🇷 Paris — Fête de la Musique
🇵🇹 Lisbon — Summer Pop-Up
JOIN OVER 40+ BRANDS WHO HAVE WORKED WITH US
WE WILL TAKE CARE OF INTERIOR DESIGN // POINT OF SALE // LIVE MUSIC // AESTHETIC // meubles
MORE DETAILS AVAILABLE BELOW
🇬🇧 UK TOUR
A multi-city activation bringing emerging brands directly to the streets
🇫🇷 PARIS — FÊTE DE LA MUSIQUE
One of Europe’s biggest cultural music festivals
🇵🇹 LISBON — SUMMER ACTIVATION
A creative hub pop-up connecting streetwear + European youth culture
INVESTMENT STRUCTURE
Each pop-up has:
Rail fee or shared space fee
Optional content add-ons
Optional paid promotion packages
Revenue model clearly outlined in pop-up information pack
YOU’RE NOT JUST LISTED — YOU’RE ACTIVATED
• Access to TSAC physical events
• Community collaborations
• International exposure
• Priority for future global activations
SPACES ARE LIMITED PER CITY.
This is curated
Apply early
FAQ(S)
1. What is included in the activation fee?
Your fee includes:
• Physical retail space for the duration of the activation
• Brand placement within a curated environment
• Promotion across THESTREETSARECOLD channels
• Access to footfall during the event
• Basic in-store support during trading hours
Any additional promotional content or styling services are discussed separately where applicable.
2. Is my space secured once I’m approved?
Approval does not secure your space.
Your space is secured only once full payment has been completed.
Spots are limited and allocated on a first-paid basis.
3. What kind of brands do you accept?
We curate brands based on:
• Product quality
• Brand identity
• Market readiness
• Stock availability
• Alignment with the activation location
We do not operate on a “first come, first served” basis without review.
4. Do you guarantee sales?
No.
Physical activations provide exposure, footfall and positioning opportunities.
Sales performance depends on:
• Product-market fit
• Pricing strategy
• Stock selection
• Brand engagement
• On-site presence
We create the opportunity — execution remains with the brand.
5. How much stock should I bring?
We recommend bringing:
• Best-performing pieces
• Clear price points
• Enough stock to sustain 2 full days of trading
Specific recommendations may be provided once confirmed.
6. Do I need to be present?
For most activations, yes — we strongly encourage brand presence.
Direct engagement increases conversion and brand impact.
7. What happens if I cancel?
Payments are non-refundable once secured.
In certain cases, credit toward a future activation may be considered at our discretion.
8. Will you promote my brand?
Yes — all participating brands receive:
• Placement within activation promotion
• Mentions across TSAC social channels
• Inclusion in activation announcements
However, brands are also expected to promote their participation to maximise impact.
9. Can I participate in multiple cities?
Yes.
We offer individual city placements as well as full-tour options.
Priority is given to brands activating across multiple locations.
10. Why should I choose TSAC over other events?
We focus on:
• Curated brand selection
• Cultural alignment
• International positioning
• Structured activations
• Long-term brand ecosystem building
We are not just event space — we are a growth platform.
MARKETING CAMPAIGN
STORE DESIGN
TESTIMONIALS
COMMUNITY
