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PRESENTED BY THESTREETSARECOLD // OMOIDE

BY EMIL POPLAWSKI

MARCH 27 2025

THESTREETSARECOLD PRESENTS, OMOIDE, A HAND-PICKED RESIDENT BRAND @ OUR LONDON FLAGSHIP STORE. SHOWCASING OUR PICK OF THE 2025 UNDERGROUND CREATIVE TALENT WITHIN THE LONDON SCENE.

COME & CHECK OUT SOME OF THE PIECES WE HAVE IN-STORE:

UNIT 7

BOXPARK SHOREDITCH

2 - 10 BETHNAL GREEN ROAD

E1 6GY

GIVE US A BRIEF INTRODUCTION FOR YOU AND YOUR BRAND

MY NAMES AIDEN, THE CO-FOUNDER OF OMOIDE. THE BRAND STARTED LARGELY THROUGH THE INFLUENCE OF MY GRANDPARENTS STORIES. I KNEW I WANTED TO INSPIRE PEOPLE TO LIVE THEIR LIVES AND MAKE MEMORIES. BECAUSE IF WE DON’T HAVE THEM AT THE END, WHAT DO WE HAVE? I’VE ALWAYS LOVED FASHION SO I WANTED TO BLEND THE TWO. I PITCHED IT TO OUR CO-FOUNDER ROWAN, AND MEMORIES WAS BORN LATE 2021.

WHAT EXCITING PIECES DO YOU HAVE @ THE BOXPARK RETAIL STORE?

EVERYONE HAS MEMORIES, SO WE WANTED TO MAKE MEMORIES FOR EVERYONE. INCREDIBLY SOFT WOOL KNITS, LIGHTWEIGHT JERSEYS, HEAVYWEIGHT TEES, CARGO SHORTS AND CARGO SHIRTS GETTING YOU RIGHT FOR THE SUMMER. JUST TO NAME A FEW.

WHY WILL 2025 BE YOUR YEAR?

BECAUSE WE’RE LIVING LIFE, AND HAVING FUN WITH IT. MAKING MEMORIES INSPIRES INFINITE AVENUES OF IDEAS AND OUR LOVE FOR EXPERIMENTING, FAILING, LEARNING AND GROWING IS AT ALL TIME HIGH. WITH ALL OF THESE COMBINED THE GARMENTS WE PRODUCE WILL ONLY GET BETTER AND BETTER.

WHAT DOES 'NOBODY LIKE US EXCEPT US' MEAN TO YOU?

IT’S FULFILLING AND COMFORTING. IN A WORLD WHERE EVERYONE IS CONSTANTLY CHASING FULFILMENT, IT GIVES US SOLACE KNOWING THAT WE’RE ON OUR OWN INDIVIDUAL PATHS TO GET THERE.

WHAT'S NEXT UP FOR YOU?

A LOT MORE TESTING AND EXPERIMENTING. WE’VE GOT A BEAUTIFULLY DIVERSE SUMMER COLLECTION ON THE WAY (INCLUDING OUR NEW OMĀJU JERSEYS) AND OF COURSE, TO KEEP LIVING LIFE AND MAKING MEMORIES.