PRESENTED BY THESTREETSARECOLD // 10-96

BY EMIL POPLAWSKI

AUG 01 2025

THESTREETSARECOLD PRESENTS, 10-96, A HAND-PICKED RESIDENT BRAND @ OUR LONDON FLAGSHIP STORE. SHOWCASING OUR PICK OF THE 2025 UNDERGROUND CREATIVE TALENT WITHIN THE LONDON SCENE.

COME & CHECK OUT SOME OF THE PIECES WE HAVE IN-STORE:

UNIT 7

BOXPARK SHOREDITCH

2 - 10 BETHNAL GREEN ROAD

E1 6GY

GIVE US A BRIEF INTRODUCTION FOR YOU AND YOUR BRAND

I’m Tamera-shae, founder of 1096ix. 1096ix is a lifestyle-streetwear brand with a mission and vision to empower passionate people through building a community and platform that showcases and celebrates the stories of passionate individuals.

WHAT EXCITING PIECES DO YOU HAVE @ THE BOXPARK RETAIL STORE?

Our heavyweight graphic tees including the last few Midnight Apex Tees and our latest drop the RARE tee.

We also have a new drop pending which may or may not be available for first look instore…

WHY WILL 2025 BE YOUR YEAR?

Because we’re going all in this year. We’re focusing on creating timeless, quality piece, building community and putting people on to talent established, up-and-coming, and slept on.

WHAT DOES 'NOBODY LIKE US EXCEPT US' MEAN TO YOU?

To us, it’s a reminder to create your own lane and stay in it. Empowerment comes from within and you don’t need a co-sign to start or build anything. Set your intention and go for it.

WHAT'S NEXT UP FOR YOU?

As we said, we have a new drop pending so keep an eye out for that. We also have some community event ventures that are currently in the works - the motions never stops, tap in!

WHAT ADVICE WOULD YOU GIVE TO SOMEONE STARTING OUT / THINKING ABOUT DOING SO?

Write down your vision and stay true to it. Block out the noise, be consistent and be resilient. If you’re not passionate about your craft don’t pursue, some days that will be the only thing that keeps you going. No Passion - No Purpose.